Congratulations to Tourism Ireland who won “Best Use of Social Media” at the Travolution Awards which took place in London on the 11th of October.
Tourism Ireland beat Virgin Atlantic, Cunard and Radisson Edwardian Hotels to the top prize.
Their winning strategy was a Twitter-driven campaign dubbed “My Irish 140” which connected everyone with Irish blood, or who felt connected to Ireland, to Tweet about it.
This netted the tourism board a 3.4 million audience in Great Britain with another 33,000 participants, including some well-known celebs like M.C. Hammer.
Public Relations researcher, Carol Geraghty reports that since the beginning of 2010 Tourism Ireland has grown its Facebook fan base from 75 fans to more than a half million.
This makes Ireland, Geraghty reports, the third most popular tourist board in the world on Facebook, after Great Britain and perennial favorite, Australia.
To read more about it on Technorati click here
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